![]() ![]() The company does not even have a way of sorting results into such categories, he said. By and large, however, searches should yield similar results for any user - and Google will never personalize results to be more liberal- or conservative-oriented, said Danny Sullivan, Google's public liasion for Search. If you're, say, a CNN loyalist, Google may use your search history to bump up that publication's Trump content a couple of spots, whereas staunch readers of Fox News may see that publication featured slightly more prominently on the results page. No matter whether you're seeking out the president or a panini, there's a chance your past search history could inform the order of results. For your lunchtime query, if you type only "sub" into the search bar, Google may use your search history to determine you're talking about a sandwich and not a submarine. When it comes to personalized search, though, we do know one thing: The company saves user data, including recent search history, to potentially tweak results based on each individual. ![]() Though we have an idea of how Google prioritizes different sets of search results, the algorithms themselves are a mystery. ![]()
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